Thanks to some brilliant playmaking from Striker Leads, Prime Time Boilers scored a major victory, boosting their sales by 49% and achieving a stunning 68% reduction in costs. Read on to find out how this premier-level partnership set them up for many trophy winning seasons!
The manager directs the team on how to play best, similar to the role of a sales tracking tool. Initially, it was the responsibility of Striker Leads to identify the most suitable sales tracking tool for Prime Time Boilers needs. After further discussions with Prime Time Boilers, Call Tracking Metrics was selected as the most efficient solution due to its ability to integrate with specific marketing channels that the client was using.
Booking Coordinators and the Sales team are crucial: one schedules potential customers, while the other closes the sale. To enhance sales, Striker Leads assessed both departments and found ways to improve the business's image by enhancing Trustpilot, Google, and Checkatrade ratings. Striker Leads also suggested faster response times in the booking department and more polished personal video introductions for the sales team. These adjustments, among others, all helped to assist Prime Time Boilers in overcoming three of their six challenges.
The scout's role involves spotting opportunities to boost team performance, akin to conducting keyword and audience research to improve account effectiveness. Striker Leads thoroughly searched for 'high intent' keywords and audiences, launching new competitor keyword campaigns, and initiating region-specific keyword strategies (similar to what had been done for previous clients).
Moreover, alternative keywords (such as 'next day boiler installation' and 'boiler installation with hive') were incorporated into existing campaigns. The sales tracking tool (manager) also played a vital role in deciding which elements to keep and which to discard.
In football, a solid defence protects the goalkeeper from conceding goals, just as our search term strategy filters out irrelevant clicks and leads. Striker Leads faced a similar challenge during discussions with Prime Time Boilers, akin to repelling unwanted attacks: while many searches were relevant, some were merely enquiries (like price checks) rather than purchase intentions (like scheduling an installation). By analysing the search term data, Striker Leads developed separate campaigns for enquiry-related and purchase-related terms. This segmentation allowed them to manage each campaign more precisely and evaluate their effectiveness with the help of a third-party sales tracking tool. The results were notable; while enquiry-related terms generated leads, they did not convert into sales as effectively as purchase-related terms. With this insight, Striker Leads turned off query-related keywords, resulting in a significant reduction in spending (42% decrease for this section alone) without negatively impacting sales.
The midfield plays a crucial role in setting up goal-scoring opportunities, similar to how bid adjustments and account modifications can increase the likelihood of attracting high-intent leads. By leveraging data from the third-party sales tool, Striker Leads efficiently pinpointed the most effective sources of Prime Time Boilers sales. High-sales-oriented elements received enhanced visibility on all relevant platforms, such as increased mobile device targeting, extended ad scheduling, and targeted geo-location increases. Meanwhile, components less focused on sales received minimal or no visibility, including tablet devices, Google Search Partner sites, and specific audience segments.
A goalkeeper's duty is to maintain a clean sheet, and this concept parallels the process of analysis, account adjustments, and reporting. For the past seven years, Striker Leads has been successfully managing and improving Prime Time boilers accounts across multiple platforms. Regular monthly meetings and detailed reports have been key to sharing fresh ideas and maximizing profitability. Our partnership thrives on effective communication, always focusing on sales rather than mere leads. It's that straightforward!
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